Friday, 08 Dec, 2023




A Study on Consumer Preference for Online Grocery Shopping

ATITHYA: A Journal of Hospitality

Volume 7 Issue 2

Published: 2021
Author(s) Name: Sunder Srinivasan, Prachi S. Wani, Chinmayee Deshpande | Author(s) Affiliation: AISSMS College of HMCT, Pune, Maharashtra, India.
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Online grocery shopping is a newly established e-commerce business. The report talks about the concept in general and how do you go about shopping groceries on the internet. It also explains the general preference, that is, amongst people who all prefer to shop groceries online. In addition, it also states the benefits and limitations of the said concept and how has it influenced so far. For this research, a questionnaire was drafted and passed around. The responses were then summarized and analyzed. The report also asserts that there are a few impacts of this e-commerce business. It has been observed that monetary saving, customer loyalty and cash free transactions are some of the major factors that are prominent amongst customers for online grocery shopping. In conclusion, online grocery services meet a number of consumer needs including providing products for niche markets or helping the time starved consumer shop for the mundane weekly groceries. With the advent of online grocery shopping services. There has been a big advantage for space people who are home- bound, handicap, sick or unwell or unable to move, who are able to utilize this service to the best. It is realized that the online shopping vendors are able to reach a vast area of customers where in the local supermarkets or markets have to be visited by people and people would not like to travel long distances for such kind of physical shopping.

Keywords: Online Shopping, Grocery, Supermarket, Business, Delivery, E-Commerce

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