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To Study the Government Initiatives of Digital Marketing

ANWESH: International Journal of Management & Information Technology

Volume 8 Issue 2

Published: 2023
Author(s) Name: Divya and Meenakshi Negi | Author(s) Affiliation: Punjabi University Patiala, Patiala, Punjab, India.
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Abstract

Digital marketing, which is commonly done through the Internet but may also be done through, display advertising, mobile phones and other digital media, is the practice of selling goods or services through digital technologies. Internet and search engine websites are typically the origins of digital marketing. Technology is always evolving at a rapid pace, which is inextricably linked to human life. Businesses and other organizations now communicate with their consumers in different ways because of digital marketing. As the name implies, it can also be referred to as a marketing and branding effort. It involves expanding a product, a brand, or a service online. As the name implies, it can also be referred to as a marketing and branding effort. Digital marketing campaigns are more prevalent and effective as a result of the steady greater integration of digital platforms into daily life and business strategy, as well as the fact that more people are using digital campaigns instead of going to physical stores. As digital platforms are more included in marketing strategies and daily life, and as more consumers use digital strategy instead of visiting physical stores, digital marketing efforts are becoming more significant and effective. One of the advertising tactics used by businesses to influence their customers is digital marketing. Due to the high level of connectivity, digital marketing offers many-to-many connections and is normally used to maintain products or services in a timely, appropriate, more specialized, and cost-effective manner. Digital marketing is profitable and has a significant marketable impact on the company. The current study analyzes the numerous government-launched digital marketing initiatives. It usually learns about the government’s plan and the many platforms that are available in the digital markets.

Keywords: BharatNet, Digital locker, Digital marketing, E-Education, E-Health, E-Sampark, My.Gov.in, Public Wi-Fi hotspots, UMANG.

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