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Scenario in Retailing of Tant Sarees in Dhaniakhali and Begumpur Zone: A Survey

ANWESH: International Journal of Management & Information Technology

Volume 10 Issue 2

Published: 2025
Author(s) Name: Nabanita Pal | Author(s) Affiliation: Sarat Centenary College, Dhaniakhali, Hooghly, West Bengal, India.
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Abstract

Whole selling and retailing in tant (one type of cotton fabrics) sarees in Dhaniakhali and Begumpur zones establishes the epitome of rich culture and heritage of India. The main weaving centers are Dhaniakhali, Farashdanga, Begumpur and Atpur in Hooghly. There’s well- known for tant sarees and dhotis, used for everyday wear and tear. It’s the only assiduity which has saved and maintained the ancient craft indeed moment. It’s an extraordinary assiduity and stands out from other diligence in multitude of ways. Its presence is imperative as it caters to, the livelihood of poor and down trodden, to the large share in Indian exports and the fact that it’s a colonist of Golden India. Tant assiduity is unique in its own ways. It doesn’t bear any form of energy similar as electrical, solar, coal or biomass. It works purely on mechanical energy of the professed mortal hands.

Keywords: Ancient craft, Exports, Heritage, Retailing, Rich culture.

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