Digitalization Breaking the Glass Ceiling Effect: Female Entrepreneurs Driving Impactful Startups in the age of AI

Abstract

The world today has changed in ways unlike before through the advent of digitization, digitalization and AI, creating new and unique opportunities for women to learn, develop and grow leading to the development of new business enterprises, startups and opportunities. Such opportunities are changing the way women driven businesses are seen today and through their efforts are creating new roads and paths which will inspire the successive generation of female entrepreneurs in the days ahead. The glass ceiling is no longer a viable barrier for the women entrepreneurs, as through the power of digitalization and AI, they are able to breach it and by seizing the opportunities, they are dismantling the prejudices against them by creating impactful startups creating new examples to be followed in the world today. This research has focused on the above and has investigated the ways in which the female entrepreneurs are breaking through the glass ceiling through the aegis of AI and digitalization through the creation of impactful startups. Research Methodology: The methodology of qualitative literature review will be utilized by the researchers to study the ways through which the female entrepreneurs are breaking through the glass ceiling through the aegis of AI and digitalization through the creation of impactful startups, through the analysis of impactful research literature pertaining to the subject topic area. Findings: The findings will reveal the results of the analysis of the contribution and the impact of digital technologies on women entrepreneurship. The findings can include a conceptual discussion on the ways through which the women entrepreneurs could breach the barriers keeping them down through the usage of digital technologies and AI to create new roads ahead and could disclose possible research opportunities ahead for future researchers on the theme of women entrepreneurship. Originality or value: Analysis of the literature has revealed that the intersection between digital technological interventions and women entrepreneurship has not been explored and this research presents an attempt in filling in this gap, which can provide the direction for future research studies into the topic area. Practical implications: The implications of this research could lead to advancement of knowledge in the research studies dedicated towards the improvement of the processes for the creation of a new generation of female entrepreneurs in the country by focussing on the research efforts, which could lead to a better understanding of the conflict between Gender and Management themes for the development of possible solutions to the lacunae.

Keywords: Digitalization, Women entrepreneur, Start-ups.

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