Abstract
Self-help groups (SHGs) are now a concept that is widely acknowledged. SHGs are said to aid in a country economic development. SHGs are informal groups of individuals who come together to discuss methods to improve their living conditions. They encourage social capital among those who are less fortunate, especially women. The role of women has changed along with the sociocultural setting. The main objective of SHGs is to foster a culture of banking, which includes borrowing money and paying it back over a certain period of time, and in doing so, encouraging the use of credit to
achieve economic success. Nevertheless, women still do not have the expected amount of empowerment. By increasing their consciousness, knowledge, skill, and technology use, women must be given more power, which will advance society as a whole. SHGs are an effective strategy for empowering women. SHGs are a collection of underprivileged rural women who specialize in offering microcredit to launch new companies. Workable methods for empowering women include the growth of entrepreneurship and other revenue streams. It generates income and provides flexible work hours. SHGs can only keep their market share if they understand the attitudes, behaviors, and perceptions of their customers. Because of this, the objective of the study is to investigate consumer awareness, satisfaction, and perceptions of SHG food products in the Nagpur area, which, like any other city, is home to both rich and poor people. Therefore, the researcher attempted to analyse how consumers in the Nagpur area felt about SHGs food products. The study was conducted using simple random sampling and questionnaires, and the results showed that customers are willing to favor food products produced by Self-Help Groups. Nevertheless, factors including the product price, quality, accessibility to sales and discounts, and handmade nature all influence purchasing choices.
Keywords: Self-help groups, consumer perception, consumer satisfaction, packaging, price, homemade food, rural, urban
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