Assessment of Behavioural, Cognitive and Affective Attitude of Engineering Graduates Towards Entrepreneurship

Abstract

Overwhelmed with the crisis of unemployment, to boost up the exports, a country to be self-reliant, a lot of efforts have been kept by the governments to encourage and ignite the entrepreneurial skills among the students who are key human capital assets of a country. Besides, to gain sustainability goals, a key emphasis on entrepreneurship education has been focused on to imbibe the entrepreneurial culture among students. Although several studies attempted to study the behavioural, cognitive and affective attitudes of students towards entrepreneurship, it is a need to conduct research every time as the new generation of students comes out for employability every year. The present research paper aims to understand the cognitive, affective and behavioural attitudes of the students studying engineering in Hyderabad city. The exploratory research method has been adopted with a sample study of two hundred and sixty students of different engineering streams. Primary data was collected using a structured questionnaire with a Likert scale rating. The findings of the study indicate that the behavioural attitude of the students to aspire to be entrepreneurs is higher, followed by cognitive and affective attitudes. Further in this article, an attempt was made to study each item pertaining to the behavioural, cognitive and affective attitudes of the students. Item analysis has been carried out with emphasis on each statement. Entrepreneurial education programs need to be further strengthened on a continuous cycle.

Keywords: Graduates, Education, Entrepreneurship, Behavioural, Cognitive, Affective, Attitude

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